The actual title of a report published in the Maine Environmental News, reads: “Study shows Maine drivers 20% more likely to collide with a deer this year over last year.” Being that this conclusion appears to be based on computer generated projections, I see this study as nothing more than a means to justify what consumers can expect: rate increases.
The study says Maine people are 20% more likely to run into a deer this year compared to last year. The problem is, the only explanation State Farm gives for this might be buried in the next to last paragraph:
“Using its claims data and state licensed driver counts from the Federal Highway Administration, State Farm, the nation’s leading auto insurer, calculates the chances of any single American motorist striking a deer during the time frame of July 1, 2013 to June 30, 2014 in all 50 states and the District of Columbia. The data has been projected for the insurance industry as a whole, based on the State Farm personal vehicle market penetration within each state. The State Farm data is based on comprehensive and collision claims only. Claims involving policyholders with liability insurance coverage only are not included.”
This kind of tactic runs rampant throughout American society. Scare the hell out of people and then you can do whatever you want with them; in this case increase insurance rates due to “computer modeling projections” based on nothing more than
The report would have just as much meaning if State Farm had claimed that a 20% increase in deer collisions was likely due to computer modeling that because of natural conditions male deer were going to be hornier than last year, thus traveling around more with an increased desire to have sex with more female deer.
Oh, and don’t forget. Because of that your insurance rate just jumped up 32%!
And consumers will gladly pay it!