This is how people are fed “news” these days. I thought I would jump on the band wagon. It doesn’t matter whether or not I can prove this statement. What matters, today anyway, is that I create an outrageous headline that people will run with. Most Internet users don’t read articles. They only consume headlines. It is proven that most users struggle to browse through 141 characters on Twitter.
The dishonest media, driven by the reality that they can’t survive without selling entertainment, figured this out quite awhile ago. That’s why Internet websites such as The Drudge Report do so well. If you haven’t been there before, it’s a one page website that contains mostly manufactured headlines, designed to grab your attention, not to entice you to read the article, but to run away with a headline that effects you and you can, in turn, effect, or perhaps infect, someone else.
Now that I know you haven’t read this article, you still don’t understand my headline.
Editor’s That “Don’t Get It” Did You Say?
Oh my! It must be contagious. This morning I posted a featured story of how, no matter how many times someone has to explain a point to a newspaper editor, he/she just don’t get it and as such we can conclude that there is little reason to trust media as a source of intelligent, trustworthy information.
But here we go again. From a Maine television station website, a photo, with caption, appears in a short article on how Mainers can purchase lifetime hunting and fishing licenses.
Take note of the caption – “Maine’s deer population is bouncing back after several tough winters.” What does that mean and what is the editor attempting to say? Or maybe the editor just “don’t get it” and isn’t trying to say anything.
Assuming the editor is trying to make a point, one that the Maine Department of Inland Fisheries and Wildlife (MDIFW) has tried to run with for marketing purposes, that Maine’s deer herd is better than it was after two bad, back-to-back winters in 2008 and 2009, I don’t think two bad winters qualifies as several tough winters, when the three prior to the present one were pretty easy on deer. Perhaps the editor meant to say that the herd is recovering, or at least had been before this winter, after about 3 relatively mild winters. After all, MDIFW was even willing to admit that their hoped-for global warming is about the only thing that aided in any kind of deer recovery.
I would suppose that an editor who “got it” and had knowledge, or at least the time to put into the necessary effort, wouldn’t have made this mistake but then again, we are only human……right? That’s what it is, right?